Client
Xbox Controller conceptImpact
Product energy translated into interfaceRole
Strategy · Design · Engineering
Xbox Controller conceptImpact
Product energy translated into interfaceRole
Strategy · Design · Engineering
The business problem
The product story had to be high-impact without becoming a wall of feature copy.
The approach
I built the visual hierarchy around the controller itself, then used concise interaction and benefit-led content to support the object.
The outcome
The concept creates a more memorable first impression for a product that is fundamentally about feel.
“Strong product design gives the hero object enough space to do the selling.”Back to selected work ↗