About this project
Gaming hardware is felt before it is explained. The landing page needed to communicate control, speed, and personality immediately.
Designed a bold landing page concept for an Xbox gaming controller with a strong product-first visual system.
The problem
The product story had to be high-impact without becoming a wall of feature copy.
Our approach
I built the visual hierarchy around the controller itself, then used concise interaction and benefit-led content to support the object.
The outcome
The concept creates a more memorable first impression for a product that is fundamentally about feel.
Key lessons
Strong product design gives the hero object enough space to do the selling.
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